The Official Churu Store
The original creamy purée cats can’t resist.
Churu cat treats are the silky, hand-fed lickable purées crafted by Inaba — a Japanese seafood house with more than a century of culinary heritage. Real chicken. Real tuna. Nothing hidden behind clever names.
The Collection
Six Churu recipes, chosen by cats first.
Every tube is filled with hand-selected chicken or wild-caught tuna, whisked into a velvety purée. Below, six of our most-loved Churu cat treats — from everyday variety packs to targeted hairball and nourish formulas.
Chicken · Variety
Inaba Churu Chicken Variety Cat Treats
A curated assortment of our farm-raised chicken purées — the perfect introduction to Churu.
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Tuna · Variety
Churu Purée Tuna Variety Box Cat Treats
Wild-caught tuna whisked into five silky recipes — a signature Churu tasting box.
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Hairball Control · Tuna
Churu Hairball Control Tuna Recipe Cat Treats
Added fiber blended into our classic tuna purée to help gently support hairball passage.
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Nourish · Formula
Churu Nourish Variety Pack Cat Treats
Our veterinarian-inspired Nourish line — high-protein purées designed for daily wellbeing.
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Kitten · Chicken
Inaba Churu Chicken Kitten Treats
A gentler, kitten-appropriate recipe — the same silky texture, portioned for tiny appetites.
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Tuna · 50-Count Tub
Churu 50 Count Tuna Variety Tub Cat Treats
Our most generous tuna collection — fifty single-serve tubes in a handsome countertop tub.
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Craftsmanship
Real chicken. Real tuna. Whisked, never disguised.
Churu began in a Japanese kitchen with a simple idea: what if a cat treat were treated with the same respect as human food? Inaba — the seafood house that has produced Churu since day one — starts every recipe with named, whole-muscle protein and finishes it with the kind of patient whisking that turns lean meat into silk.
The result is a lickable purée, sealed inside a soft tube for freshness, that cats will happily take from your fingertip. No mystery meat, no artificial colors, no hidden fillers pretending to be flavor.
Heritage
A quiet Japanese pedigree, told in five moments.
Churu is not a trend product. It is the pet-treat expression of a much longer story about Japanese seafood, careful sourcing and the belief that even a small tube deserves real craft.
A Japanese seafood house
Churu traces its lineage to Inaba, a family-run Japanese company built around bonito, tuna and the disciplined craft of turning fish into something worthy of a fine kitchen.
Rethinking the cat treat
Rather than pressing another dry, crunchy biscuit, our team asked a quiet question: what if a treat could be silky, hand-fed, hydrating — and still made from real meat?
The first Churu tube
Churu was born as a lickable purée, packaged in a single-serve tube. Cats responded before marketing did — and the tube became a global category all its own.
From treat to targeted care
Nourish veterinary-inspired formulas, Hairball Control, Skin & Coat, kitten recipes and Pop’n Serve joined the family, letting Churu do more than delight — it began to support.
Inaba Churu, worldwide
Inaba Churu is now the reference for lickable cat treats in kitchens around the world — still made in Japan, still whisked, still handed tube by tube to cats who know the difference.
Press & Recognition
Noticed by the people who watch cats closely.
“The lickable treat that reset expectations for what a cat snack could be — creamy, hydrating and unmistakably real.”
Feline Editorial“Owners will recognize the tearing-tube sound before their cats do. Churu is a shorthand for ‘yes, right now, please.'”
Modern Pet Journal“A rare treat that veterinarians tolerate and cats obsess over — the Nourish and Hairball formulas quietly earn their keep.”
The Housecat Review“Inaba’s Churu purée is what happens when a Japanese seafood house decides to make something for the cat by the window.”
Kitchen & CompanionIn Our Customers’ Words
Two households, the same tube.
My senior tabby stopped eating consistently last winter. The Nourish Chicken purée is the one thing he never refuses — I open the tube and he is already waiting. Churu quite literally gave us more time.
— Elena R., Portland
We have two rescues who agree on almost nothing. The Tuna Variety Box is the only treat both cats sprint for at the same time. Clean ingredients, real fish, no chaos afterward.
— Marcus T., Brooklyn
Frequently Asked
Everything to know before the first tube.
What exactly are Churu cat treats?
Churu is a creamy, lickable purée cat treat made by Inaba in Japan. Each single-serve tube is filled with real chicken or tuna that has been slowly whisked into a silky texture — soft enough to be hand-fed straight from the tube, or served on a plate, mixed into food, or used as a topper.
How is Churu different from other cat treats?
Most cat treats are dry biscuits. Churu is a purée — roughly 91% moisture — which means it doubles as a gentle way to add hydration to your cat’s day. Recipes lead with named, whole-muscle protein (chicken or tuna), with no artificial colors and no vague by-products.
Which Churu recipe should I start with?
For a first tube, we recommend the Chicken Variety Pack or the Purée Tuna Variety Box — both let you see which flavor your cat gravitates toward. From there, most households explore Hairball Control, Nourish, Skin & Coat, or the kitten range depending on their cat’s needs.
Is Churu a snack or a supplement?
Churu is a complementary treat, not a complete diet. Our standard purées are made for enjoyment and light hydration; the Nourish, Hairball Control and Skin & Coat lines are targeted recipes that support specific concerns as part of a balanced feeding plan. Talk to your veterinarian if your cat has medical needs.
How many Churu tubes can I give per day?
As a general guideline, one to two tubes per day is a comfortable range for a healthy adult cat, alongside a complete daily diet. Kittens and cats on prescribed diets should follow their veterinarian’s guidance. Always store opened tubes in the refrigerator and use within a day.
The Official Store
Open a tube. Watch a cat forget everything else.
From everyday chicken and tuna purées to targeted Nourish, Hairball Control and Skin & Coat formulas, the full Churu collection is one tap away — shipped by Amazon, made in Japan by Inaba.
Shop the Full Collection